Tuesday, July 10, 2012

Poll: Smartphone Users Back Obama

According to a new survey from Harris Interactive, both iPhone and Android owners find common ground when picking the next president.

Regardless of whether they're on iOS or Android, younger smartphone owners overwhelmingly choose Barack Obama -- smartphone users would vote for Barack Obama over Mitt Romney, 49 percent to 31 percent.

That wide margin holds across iOS and Android users, with iPhone owners preferring Obama to Romney 47 percent to 34 percent and Android owners preferring Obama to Romney 50 percent to 29 percent.

The survey was commissioned by Velti, a mobile marketing firm.

Politico: “The results of this survey demonstrate that the smartphone market is becoming a whole new demographic that candidates must take into consideration when building a comprehensive campaign strategy,” Velti CMO Krishna Subramanian said. “Clearly, mobile advertising is emerging as an influential medium and a distinct audience.”

Just as candidates are quickly learning how to text mobile device owners for campaign donations, so too candidates will quickly learn how to message mobile Ads to smartphones. In fact, Mitt Romney became the first U.S. politician to use Apple's iAd service in June, with another round of Google ads for Android, coming. Barack Obama's campaign is thought to be planning smartphone Ads in the near future, too.

There was some good news for Romney in the Harris Interactive poll, however: Romney leads Obama 57 percent to 34 percent among older retired iPhone and Android users.

An overwhelming 97 percent of Obama voters were either iPhone or Android users, compared with 63 percent for Romney voters. The survey was conducted online June 27-29 among 2,164 adults, 776 of whom were iPhone/Android owners.


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