Obama And Cruz Outpace Opponents In Social Media Strategy

by Michael Handley, DBN Managing Editor

A new Pew Project for Excellence in Journalism study of how the campaigns are using digital tools to talk directly with voters finds that the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms.

More than ever before, voters expect to be given an opportunity to express themselves and interact with information by sharing with friends, posting to Facebook, tweeting and commenting on posts.

Candidates must effectively engage the social sphere from the outset of their campaign to remain competitive in this election cycle. Voters of all ages and persuasions are increasingly turning to social media for information about political issues and candidates.

According to a May 2011 study conducted by digital agency SocialVibe, 94 percent of social media users of voting age engaged by a political message read or watched the entire message, and 39 percent of these people went on to share it with an average of 130 friends online. Social Media Engagement Will Decide Election 2012.

"Disruptive Innovation" can change the rules of the game! Without Barack Obama's disruptive innovation in using the Internet to drive and support his 2008 campaign, he probably would not have won in the primary race against Hillary Clinton.

If presidential campaigns are in part contests over which candidate masters disruptive innovation in campaign strategies, Barack Obama holds a substantial lead over challenger Mitt Romney. President Obama, for example, has 18.5 million Twitter followers verses Mitt Romney's 840,300 followers ~ and some suspect Romney has purchased a certain number of fake Twitter followers.

The Pew study of how the campaigns are using digital tools to talk directly with voters finds:

Older Voters Oppose Romney/Ryan Medicare Voucher Plan

A Pew Research survey in June of 2011 found that those 65 and older had a very negative reaction to Ryan’s plan to change Medicare into a voucher plan: 51% opposed the plan (including 43% who opposed it strongly) compared with only 25% who favored the plan. This could spell trouble for every Republican listed on the ballot with the GOP Romney/Ryan Presidential duo, given that age group is a key GOP voting block.

Trouble because Paul Ryan and nearly every Republican in the U.S. Senate and House, breaking a promise Republicans made during the 2010 mid-term election to protect Social Security and Medicare, voted for Rep. Paul Ryan’s (R-Wis.) sharply conservative 2011 budget bill.

Ryan's conservative budget bill eliminates Medicare, as it exists today, and replaces with a private insurance premium voucher program. Ryan's Republican budget also guts Medicaid. Ryan's budget takes the money cut from Medicare to give additional tax cuts to millionaires and billionaires. Ryan's budget even gives big taxpayer handouts to big pharma, insurance and petrochemical industries. The Republican budget explodes deficit spending in the near term and doesn't actually balance revenues and spending until the year 2040.

Romney has admitted he would sign the Ryan budget if it crossed his desk, calling it “marvelous” and an “important step.”

Romney adviser Ed Gillespie said last weekend following Romney's announcement of Ryan as his VP pick, "Well, as Governor Romney has made clear, if the Romney, sorry, if the Ryan budget had come to his desk as a budget, he would have signed it, of course, and one of the reasons that he chose Congressman Ryan is his willingness to put forward innovative solutions in the budget.

Republican National Committee Chairman Reince Priebus said, "First of all, he did embrace the Ryan budget. He embraced it."

The June 2011 Pew survey found that most seniors said they were happy with how Medicare and Social Security operated. About six-in-ten (61%) said Medicare does an excellent or good job serving the people it covers; 57% said the same about Social Security. By contrast, most of those under 65 said these programs do an only fair or poor job.

In addition, just 33% of those 65 and older said they think Medicare needs major changes or needs to be completely rebuilt. Similarly, few seniors (30%) supported major changes or a complete rebuilding of Social Security. Support for changing Social Security and Medicare was far higher among those under 65.

Voters 65 and older are much more likely than younger voters to name Social Security as a top potential voting issue. A June 2012 survey found about as many senior voters saying Social Security is the issue that matters most to their vote (45%) as saying jobs (48%).

Seniors – along with the public overall – prioritize the protection of Medicare and Social Security benefits over deficit reduction by wide margins. In June 2011, two-thirds (66%) of those 65 and older said it is more important to keep Social Security and Medicare benefits as they are compared with just (20%) who prioritized deficit reduction.

A wide majority of seniors (66%) said people on Medicare already pay enough of the cost of their health care, compared with 24% who said people on Medicare need to be responsible for more costs to keep the program financially secure. Most seniors (54%) also said low income people should not have their Medicaid benefits taken away, compared with 34% who said states should be able to cut back on who is eligible for Medicaid to deal with budget problems.

In addition to presenting challenges among seniors, the issue of entitlements divides the GOP base.

Among Republicans and Republican-leaning independents, 63% of those with family incomes of $75,000 or more say it is more important to take steps to reduce the budget deficit; a nearly identical percentage (62%) of Republicans with incomes of $30,000 or less say it is more important to maintain Social Security and Medicare benefits as they are.

Read the full Pew Research Report.

More:

• Mitt Romney Set To Pick Paul Ryan As Running Mate
• Obamacare Gives Women Health Security
• Republican's Want To Repeal Affordable Care Act (Obama-care) Health Insurance Reform

U.S. District Court Continues Hold On Five Deputy Voter Registrar Restrictions

Today, U.S. Southern District Court Judge Gregg Costa denied the state of Texas' request to stay an injunction issued earlier this month. That injunction prevents Texas from enforcing several of its restrictive deputy voter registrar laws.

On Thursday Aug. 2, U.S. Southern District Court Judge Gregg Costa issued an injunction to suspended five provisions of Texas law that place restrictions on groups and individuals who work to register new voters. These provisions place restrictions on groups like the League of Women Voters, making it significantly more difficult for them to register voters. The provisions are suspended until a trial in the Voting for America v. Hope Andrade case on whether the entire law violates the 1993 National Voter Registration Act can be held. The Houston Chronicle has more:

Under Judge Gregg Costa injunction, Texas may not require that deputy voter registrars live in Texas, a law Voting for America said prevented it from organizing voter registration drives.

It also may not prevent deputy registrars from registering voters who live outside their county; prevent organizations from firing or promoting employees based on the number of voters registered; prevent organizations from making photocopies of completed voter registration forms for their records; or prevent deputy registrars from mailing completed applications.

On Friday Aug. 3, Texas Attorney General Greg Abbott filed a motion to stay Judge Costa's order to suspended those provisions, arguing an injunction would lead to confusion and possibly disenfranchise more voters if third party volunteers improperly handled registration.

Costa wrote in his opinion that "no other state of which this Court is aware has gone as far as Texas in creating a regulatory web that controls so many aspects of third-party voter registration activity." Costa said that voter-registration fraud remains illegal without the new laws: "Defendants have not demonstrated that the challenged provisions are needed to buttress the direct tool of preventing fraud by prosecuting those who actually engage in fraud."

Mitt Romney Set To Pick Paul Ryan As Running Mate

Romney will announce Rep. Paul Ryan (R-Wis.) as his VP choice on Saturday morning at the beginning of a four-day bus tour through key battleground states, the campaign said Friday night.

The Weekly Standard reported earlier Friday that Wisconsin Gov. Scott Walker has been asked to be ready to make the case for Ryan beginning Saturday.

Mitt Romney told a group of seniors last January that “we will never go after Medicare or Social Security. We will protect those programs.” Barely a month earlier, Romney became a strong backer of the Paul Ryan budget which would essentially end Medicare by privatizing it into a corporate insurance company voucher program.

Mitt Romney is trying to “change his tune,” DNC Chair Debbie Wasserman Schultz said in response to Romney's declared support for the Ryan budget plan as a way to save Medicare. “We had always assumed he’d be saying anything to voters in the Sunshine State to get elected.”

Democrats highlighted policies Romney has supported in order to argue that his promise to protect the two entitlement programs is “patently dishonest.” In addition to his support for Paul Ryan, his own plan creates a voucher Medicare system, which in their phrase leaves traditional Medicare to “wither on the vine.” And beyond Medicare, Romney’s support for a Cut, Cap, and Balance approach to the budget would result in drastic cuts to Social Security and Medicare.

Romney has been careful in his campaign comments to leave the door open for the Ryan plan, or a similar reform effort, by hinting that in order to “protect” Medicare it might be necessary to reform it.

“So if I’m president, I will protect Medicare and Social Security for those that are currently retired or near retirement,” Romney assured the seniors he spoke to, adding, “and I’ll make sure we keep those programs solvent for the next generations coming along.”

Romney and Ryan propose to privatize Medicare by converting it into a corporate insurance voucher program for everyone younger than 5o years of age.

How committed to ending Medicare is the Republican Party? Committed enough to resurrect in 2012 Republican Rep. Paul Ryan's Medicare voucher plan of 2011, the plan that enraged seniors and helped Democrats win a special election in the House.

DCCC Video - Broken Promises
Constituents Erupt Over House Republicans Voting to End Medicare

The Republican Party endorsed Rep. Paul Ryan’s (R-Wis.) sharply conservative 2011 budget bill when all but four Republicans in the U.S. House voted for and passed the bill before the 2011 Easter recess.

Breaking a promise Republicans made during the 2010 mid-term election to "protect Social Security and Medicare" Ryan's budget bill deeply cuts Medicare funding and replaces with a private insurance premium voucher program.

Ryan's Republican budget eliminates Medicare, as it exists today, and guts Medicaid as well as the rest of the government. The budget also gives additional huge tax cuts to millionaires and billionaires plus further big corporate taxpayer handouts to pharma, insurance and petrochemical industries. The Republican budget explodes deficit spend in the near term and doesn't actually balance revenues and spending until the year 2040.

Collin County's Republican Congressional representatives Sam Johnson, Tx-3rd and Ralph Hall, Tx-4th voted for Ryan's bill.