Obama's 2012 New Media Campaign

After President Barack Obama launched his 2012 earlier this year his campaign sent emails, tweets and Facebook messaging, including Facebook ads to ask nearly 13 million followers supporters from his 2008 campaign contact list to declare on Facebook "I'm In!" for Obama's 2012 re-election campaign.

Emails to supporters seek small-dollar donations in exchange for campaign coffee mugs or a chance to win dinner with the president. The campaign's website helps supporters find local events, plan meetings and raise money while its digital team develops the next big thing.

If Obama broke new ground in 2008 using email, text messages and the Web to reach voters, Obama version 2.0 campaign strategy plans to take the new media Web campaign to the next level – by taking advantage of the expansive roles that the Internet and social media are playing in voters' lives.

"The successful [2012] campaign is going to be one that integrates all the various elements of the digital channel – email, text, website, mobile apps, and social networks – together as one digital program and also mixing the digital program together with the offline reality of field organizations," said Joe Rospars, the Obama campaign's chief digital strategist.

"In the end," Rospars said, "all the digital stuff is in service of the offline organizing to ultimately persuading voters and turning them out."

• More People Rely On The Internet Than Newspapers For News
• Pew Report: Generations Online

Obama took advantage of a strong Internet campaign in 2008 to raise an estimated $500 million online while regularly communicating with supporters through text messages, an email list estimated at more than 13 million and content on his 2008 My Barack Obama campaign website:

• Political Campaign Opportunities in the Digital Age
• Obama's 2008 Presidential Win Changed Political Campaigning

When Obama was close to announcing his vice presidential selection of Joe Biden in August 2008, the campaign encouraged supporters to find out by text message, a move that prompted more than 2 million people to voluntarily give their cell phone number to the Obama campaign.

Three years later, social media outlets like Facebook and Twitter have exploded, smart phones and apps are more prevalent, tablet computers are on the rise, and most Americans are online. When Obama announced his presidential campaign in 2007, Facebook had fewer than 20 million users worldwide. That number has now surpassed 500 million.

"There's no online and offline organizing. There's organizing," said Jeremy Bird, Obama's national field director, during a session at Netroots Nation in Minneapolis.

When Campaigns Manipulate Social Media

Since young voters discovered they could friend Barack Obama on Facebook during the 2008 election, social media has become ingrained in the way we think about political discourse. Politicians and tech evangelists alike see it as the key to a new type of politics: Campaigns and candidates can better engage citizens, facilitate grassroots organization, and craft legislation with the direct input of a Tweeting electorate. The inevitable results, optimists argue, will be a sort of "digital democracy," defined by a closer, more coherent relationship between the elected officials and their constituents.

But social media, like any tool, can be used to erode democratic practices as well.

The Atlantic by Jared Keller: A few days before the special election in Massachusetts to fill Senate seat formerly held by the late Edward Kennedy, the conservative American Future Fund (AFF) conducted a "Twitter-bomb" campaign against Attorney General Martha Coakley, the Democratic candidate.

Texas to Convert Medicaid To Block Grants And Defund Planned Parenthood

The Texas Legislature approved a bill Monday that would both compel the state to push the Obama administration to convert Texas’ Medicaid program into a block grant and defund Planned Parenthood.

The omnibus health bill also includes a number of other controversial provisions, including plans to save $400 million over the next year by increasing the use of Medicaid managed care.

The legislation now goes to the desk of Gov. Rick Perry, who has been generally supportive of both the Medicaid reforms, as well as anti-abortion language.

When previously asked about Senate Bill 7, Perry spokeswoman Lucy Nashed would not speak specifically to pending legislation, but did comment on the governor’s broad support for block grants.

Governors like Rick Perry (R-TX), Rick Scott (R-FL), Scott Walker (R-WI) and Haley Barbour (R-MS) are touting block grants — capped allotments of money — as the solution to cut spending on their respect state Medicaid programs. However, the Center on Budget and Policy Priorities (CBPP) shows that block grants come with financial risks and costs to the states, as well as cuts to Medicaid eligibility and benefits. Additionally, providing states with block grants for Medicaid would fundamentally change how the program is funded and would ultimately undermine the Affordable Care Act.

Block Grants Fundamentally Change How Medicaid Is Funded

Distressed Oceans Lead To Mass Extinction

Pollution and global warming are pushing the world's oceans to the brink of a mass extinction of marine life unseen for tens of millions of years, a consortium of scientists warned Monday.

Dying coral reefs, biodiversity ravaged by invasive species, expanding open-water "dead zones," toxic algae blooms, the massive depletion of big fish stocks -- all are accelerating, they said in a report compiled during an April meeting in Oxford of 27 of the world's top ocean experts.