Tuesday, January 1, 2019

State Driver’s License Becomes National Real I.D. Card


Texas residents are receiving letters from the department of public safety warning that their driver’s licenses are about to expire, even though their licenses are still valid for more than a year or two. But, there is an explanation.

Texas DPS is in the process of implementing the Federal REAL ID ACT, which will require many Texas to get an updated driver’s license or ID card to board air planes for domestic travel, and go into federal buildings to ask in person for help at their local Social Security office, or any other federal services office.  While the REAL ID Act deadline is October 2020, Texas DPS officials do not want Texans to wait until the last minute to be in compliance with the federal law.

Monday, November 19, 2018

Social Media Strategies Win Elections

Political marketing has become a growing facet of marketing that has infiltrated the campaigning of U.S. presidential elections. Within this cognate of marketing, social media has become a major component of predicting election outcomes starting with the 2008 U.S. presidential election.

An analysis of the social media performance of candidates from the 2008 U.S. presidential election to the 2018 midterm elections reveals how the power of social media can be harnessed to increase voter participation, connect voters to offline political activity, and engage voters with candidates on a more personal note. Social media political marketing should further emphasize the candidate’s brand and build followership through targeted messaging to desired segments.

Social media continues to grow in use and bypass direct news sources; therefore, it must complement and create a dialogue with traditional media, as it will likely surpass it someday. From raising money to recruiting volunteers, a strong presence on social media will help your campaign stand out. Leverage your voice on social media to discuss your values and introduce policy proposals. Done well, even standard posts can earn you media coverage.

According to a Pew Research Study published in July 2018, thirty-two percent of Americans have used social media to encourage their friends and followers to take political action. Twenty-four percent of Democrats have used social media to learn more about an offline protest or rally and thirty-nine percent of users say that social media helps them get politically engaged. Simply put, your campaign cannot afford to neglect its social media presence.

But running social media for your campaign is a little different than handling your personal Facebook, Twitter, and Instagram presence. Instead of just posting when you feel like it and sharing small snippets of your life, the voice of your campaign online needs to be strategic and planned.

Saturday, November 17, 2018

Something’s Happening in Texas - Final 2018 Midterm Results


Congratulations Democrats and Progressives — You Won. Do not accept any narrative other than one of a big win from hard-fought campaigns.

Democrats elected an unprecedented number of women, including two Muslim women, turned at least 6 state legislatures bluedemanded the Medicaid Expansion to Obamacare in three red states, and passed referendums in favor of recreational and medical marijuana and an increased minimum wage in several states.

More than half of eligible voters in the U.S. turned out to cast a ballot in the 2018 midterm elections, a record-high in modern history. Michael McDonald, an associate professor of political science at the University of Florida, estimates that 118 million people voted in the midterms, about 50.1 percent of eligible voters. That turnout is about 11 points higher than the average for midterm turnout of 39.4 percent in at least the past three decades, since 18- to 20-year-olds became eligible to vote. In 2014, 83 million people turned out to vote. That’s the highest recorded rate for the midterms since 1914 when turnout was 50.4% and women didn’t have the vote.

Sunday, November 4, 2018

Unprecedented Midterm Election Early Turnout - Is It Enough?


Americans cast in-person and absentee ballots during early voting this year at rates unprecedented for midterm elections since early voting was instituted. With the conclusion of early voting, almost 35 million ballots have already cast nationwide, with Election Day still to go.

In 22 states, including Texas, and Washington, D.C., with an early voting period more people voted early than did so in the last midterm election, reports the New York Times. That means more people have cast a ballot over 12 days of early voting in those counties than turned out for the entire 2014 midterm election. And early voter turnout has surpassed that from the 2012 presidential election.