Your Campaign's Digital Media Strategy - Getting Started

If you are thinking about running for election in 2016, it's time for you to map out your digital campaign strategy.  A full mobile friendly campaign website is a must have, plus, Facebook and Twitter are essential social media sites (SMS) to drive your message across, sign up supporters, gather online donations, recruit volunteers and more. How do you get a beautiful new site that meets your needs, on time and on budget? It’s challenging, even for well funded campaigns.

Before you get started, there are pitfalls to watch out for. Let’s start with what the three deadly sins of campaign websites:

Campaigns and Elections

Millennial Generation Electorate

Journalist's Resource

Political strategists and candidates will be well-served to keep their eyes on an important demographic shift while thinking about how to connect with Millennial generation voters.

In 2015, the Millennial generation — those ages 18 to 34, and born between 1981 and 1997 — is set to become larger than the Baby Boom generation. (This will be true, even as the country’s median age continues to rise.)

Over the next three decades or so, the cohort of Baby Boomers will decline in size steadily, and by mid-century only about 1 in 5 will be living, as the Pew Research Center points out.

Voting Rights, By The Numbers

The Supreme Court struck down section 4 of the Voting Rights Act in June 2013 say that section of the VRA is outdated. Chief Justice John Roberts Jr. wrote the majority opinion saying, "discrimination against minority voters may have been pervasive in the 1960s when [section 4 of] the law was passed, but nearly 50 years later, things have changed dramatically.”

Under Justice Roberts reasoning, the law was still punishing states and local governments covered under section 4 for discriminatory practices the majority of Justices argued ended years ago. Section 4 of the VRA specified all or parts of 16 states and local jurisdictions, with long histories of overt racial discrimination in voting, mostly in the South, that were required to get approval from the federal government for any proposed change to their voting laws, as specified under VRA section 5.

The section 5 process, known as preclearance, stopped hundreds of discriminatory new laws from taking effect, and deterred lawmakers from introducing countless more. Without section 4, the section 5 is useless. Chief Justice Roberts, writing the 5-4 majority opinion, invalidated section 4 arguing, “today’s statistics tell an entirely different story.” In fact, today’s statistics tell a story little changed from the 1960s.

A comprehensive new study by a historian of the Voting Rights Act provides a fresh trove of empirical evidence that refutes Chief Justice Roberts' assertion. The study by J. Morgan Kousser, a professor of history and social science at the California Institute of Technology, examines more than 4,100 voting-rights cases, Justice Department inquiries, settlements and changes to laws in response to the threat of lawsuits around the country where the final result favored minority voters.

It found that from 1957 until 2013, more than 90 percent of these legal “events” occurred in jurisdictions that were required to preclear their voting changes. The study also provides evidence that the number of successful voting-rights suits has gone down in recent years, not because there is less discrimination, but because several Supreme Court decisions have made them harder to win.

Full Article: Voting Rights, by the Numbers – NYTimes.com.

Texas Lawmakers Say Frackers Can Drill In Homeowners' Backyards

UPDATED May 18, 2015

A Texas House bill supported by energy companies that prevents cities and counties from regulating hydraulic fracturing (fracking) and other oil and gas drilling on their land was passed by the House legislators on Friday.

House Bill 40 by Rep. Drew Darby (R-San Angelo) passed on a 122-18 bipartisan House vote. The bill is widely seen as a response to a fracking ban passed by Denton voters last November. The Texas Oil and Gas Association, representing major energy companies, has sued Denton and has been lobbying lawmakers. Denton sits on a gas-rich shale formation that stretches across 24 counties in north Texas.

The Senate approved the bill and Gov. Abbott signed the bill into law, overturning Denton’s fracking ban, Dallas’ drilling ordinance, and nullifies city ordinances around the state.

Denton and other cities around Texas have been trying to literally keep fracking gas drillers out of homeowners' backyards and public school playgrounds.

Hydraulic fracturing is a process used in nine out of 10 natural gas wells in the United States, where millions of gallons of water, sand and chemicals are pumped underground to break apart the rock and release the gas. Scientists are worried that the chemicals used in fracturing may pose a threat either to underground aquifers or when waste fluids seep into lakes and public water supplies.

The rise in earthquakes as a result of fracking poses a massive problem for the oil and gas industry. The primary hydraulic fracturing drilling process does not foster earthquakes. Rather, the injection of waste water back into the ground that contributes to fault lines “slipping,” which results in heightened seismic activity.

Oklahoma has become the earthquake capital of the United States, surpassing even tremor-prone California. Oklahoma has averaged less than two earthquakes of a magnitude 3.0 or greater over the last 30 years. Shockingly, however, that rate has skyrocketed in recent years. In 2013, the state experienced 585 earthquakes with at least a 3.0 magnitude. If the current rate of earthquakes continues, Oklahoma could have 875 by the end of 2015.

Related:

State Preempts Municipal Control Over Gas Drilling