2016 Political Web Ad Explosion

The 2016 presidential election may become the first election where more campaign advertising dollars are spent for social media and other web ads than for newspaper ads, direct mail, or telemarketing. If predictions are correct, web advertising spending pegged at almost $1 billion will be second after television/cable advertising spending.

In a Reuters report released Tuesday, online political advertising is projected to quadruple by 2016.

Predictions for 2016 show online advertising will consume only 8 percent of media budgets, or $955 million. But the growth is substantially up from $270 million in 2014 and just $14 million in 2010.

The main decision point for social media and other web ads is which voters will see what ads. Candidates have more tools than ever to micro target specific specific type of message specific types of voters.

Web ad targeting works like this: First, partisan data firms, like i360 and Data Trust on the right and Catalist and TargetSmart on the left, compile detailed analytic databases with demographic and geographical information on about 190 million registered voters.

Next, digital targeting firms like DSPolitical, CampaignGrid, and Targeted Victory, relate voter data to commercially available data like Internet tracking histories and real estate and tax records.For example: That, allows a Democratic candidate to display targeted web ads to voters in Dallas who had typed “climate change” into Google or typed “Democrat” in their Facebook profile.

Republicans Plan To Cut Social Security, Medicare and Medicaid

Speaking in the early 2016 primary state of New Hampshire, want-to-be president New Jersey Governor Chris Christie announced his intention to cut Social Security, Medicare and Medicaid benefits. Christie's plan largely follows the Republican Party's standard script to cut and eventually privatize those social programs. Christie's main points include:

1. Raising full benefit retirement age from 66 to 69 - Christie wants to raise the retirement age to 69. He would gradually implement this change starting in 2022 and increase the retirement age by 2 months each year until it reaches 69. After that it would be indexed to gains in longevity.
2. Raising early retirement from 62 to 64 - Christie proposes raising the early retirement age at a similar pace - raising it by 2 months per year beginning in 2022 until it reaches 64 from the current level of 62.
3. Eliminate all Social Security benefits for those with income over $200,000, with a sliding reduction for those who have income between $80,000-$199,999. This would end Social Security as we know it, effectively converting it from a plan of universal social insurance to a welfare program that would be more vulnerable to further cuts. The strength of Social Security rests on a simple principle: Everyone pays in; everyone receives benefits.

Hillary Clinton Officially Announces

Former Secretary of State Hillary Clinton officially announced her intention to seek the 2016 Democratic nomination for president on Sunday, ending speculation over her plans to pursue the Oval Office.

Clinton announced she is officially seeking the Democratic nomination to become the 45th President of the United States of America, via an email to supporters from top aide John Podesta, as CNBC reported.

The news came via an email to party stalwarts from John Podesta, a top Clinton adviser and a loyalist, who said Clinton would soon embark on a tour in Iowa.

Do not listen to anyone who tells you that partisan gridlock, the rightward-lean of the Democratic party, or Hillary’s centrism add up to there being no difference between political parties or between candidates: it matters very much to the future of this country who the next president will be!

Clinton’s campaign website, HillaryClinton.com, has just gone live with her first campaign ad placed at the top.

2016 Mobile Social Media Campaigns

As Hillary Clinton prepares to officially announce her Presidential campaign on Sunday, and want-to-be-president Republicans rush to announce their presidential campaigns, roughly two out of every three American adults, or 64 percent, own a smartphone, according to a recent report from Pew Research Center.

In the summer of 2014, smartphones and tablets accounted for 60 percent of Americans’ digital (social) media time, according to comScore. Sixty-eight percent of current smartphone owners use their phone to follow along with breaking news events, according to the Pew report. Just over 40% of voters ages 30-49 used their cell phone to follow 2014 election news, up from 15% in 2010.

Though mobile usage is highest among younger Americans, news consumption is quickly catching on even among older smartphone owners, as "four-in-ten smartphone owners ages 65 and older use their phone at least occasionally to keep up with breaking news.

Last summer, 58 percent of American adults owned a smartphone, up from just 35 percent of adults in the spring of 2011. Given how fast the migration to mobile is trending, it’s a safe bet America's digital (social) media time is even larger today, and will be yet larger by November Election Day 2016.