One year out from the 2012 election and new quantitative and qualitative research makes it very clear – next year will be very different from 2008, when Democrats captured the White House, gained seven U.S. Senate seats and the majority, and expanded their control of the U.S. House of Representatives.
Today, key progressive supporters are disengaged and unenthusiastic. The results of focus groups conducted by The Voter Participation Center (VPC), Democracy Corps and Finding Common Ground to explore common values among people of color, youth, affluent suburban voters and unmarried women, confirm the wide enthusiasm gap between Republicans and Democrats found in recent surveys. According to Gallup, 39 percent of Republicans describe themselves as “extremely enthusiastic” about the 2012 elections; just 18 percent of Democrats do.
A just-released memo drilling down on the attitudes of the unmarried women who participated in the common values focus groups, Re-Energizing Unmarried Women explains, “Unmarried women – who make up more than a quarter of America’s voting-eligible population – today feel disengaged and alienated from politics and that threatens their participation in the next election. The perceived failure of the new president to fulfill a key campaign promise — to change Washington — leaves these unmarried women detached from both parties and politics in general.”
According to the memo, “These women stand by the President for the most part, but are in a far different place than they were in 2008. As one woman memorably noted, she will vote for the President, but will not put his bumper sticker back on her car this year.”