Texas Leads Nation In Households Ditching Their Landline Phones

In a contest between the traditional landline and the cellphone the cellphone is winning nationwide. People in the US are ditching their landlines to save money and/or because those phones are becoming superfluous. By June of 2010 Texas had the third highest rate (32.5%) in the nation of households ditching their landline phones in favor of a mobile-only lifestyle. Texas also leads in the adoption of smart phones and mobile Internet access. In some metro areas of Texas, such as Dallas County, up to 62% of households can be reached only by calling a mobile phone.

The US Center for Disease Control (CDC) last week released its latest state by state breakdown on the "Wireless Substitution" trend. As of June, 2010 26.6% of US households were wireless only, meaning there was no landline in the house. In some states the numbers were higher than the average and some lower.

Rhode Island and New Jersey had the lowest rates of wireless substitution households at 12.8 percent, while Arkansas had the highest at 35.2 percent and Texas had the third highest household rate at 32.5 percent. The data suggest that economics are the primary driver of the decision to abandon the landline - lower income areas are going cell-only faster than more affluent areas.

CDC wireless surveys are also finding increasing percentages of so-called "cellphone-mostly" households. Cellphone-mostly households are households that do have a land line, but that line is used for FAX, security systems or other and it is rarely or never used to receive incoming calls. The January-June 2010 CDC survey found that 16% of households nationwide that do have a landline receive all or nearly all of their calls on a cellphone. This means that in order to reach 43 per cent of U.S. households as of June 2010, the only practical way to call their cellphone. If this additional statistic is added the number of cell-only households jumps dramatically in some states.

In Texas, 32.5% of all households are wireless only. But the "wireless mostly" number is 20.3% according to the CDC. Combine those numbers and almost 53% of Texas households rely primarily or exclusively on mobile phones. In several states the combined figure approaches or exceeds 50% of the population:

• Texas: 52.8%
• Arkansas: 50.9%
• Mississippi: 49.8%
• Arizona: 48.1%
• Nebraska: 47.3%

Metro areas often have even higher cell-only adoption rates than the state as a whole. In Texas, 43.2% of households in Dallas County are wireless only. But the "wireless mostly" number is 17.7% according to the CDC. Combine those numbers and almost 61% of Dallas County households rely primarily or exclusively on mobile phones. The combined figure approaches or exceeds 50% of the population in most metro areas of Texas:

• Dallas County: Cell-Only (43.2%) + Cell-Mostly (17.7%) = 61.9%
• Bexar County: Cell-Only (29.1%) + Cell-Mostly (17.7%) = 46.8%
• El Paso County: Cell-Only (32.8%) + Cell-Mostly (14.8%) = 47.6%
• Harris County: Cell-Only (32.4%) + Cell-Mostly (22.1%) = 54.5%

The increasing prevalence of cell phone coverage in the U.S., and the consequent increase in the number of people who use their cell phone in place of a landline, makes it difficult to reach target populations by phone for pollsters, political organizations or political candidates.