Tuesday, June 2, 2015

Election 2016: Facebook More Important Than TV Ads

The odds are good that you are reading this article because you clicked through a link on Facebook. On Sunday, for example, a day you should be spending time with family/reading Post articles, a third of all traffic to The Fix’s top five posts came through the social networking site. The odds of your having gotten to this article from Facebook are much better the younger you are, given that this article deals with politics.

“Among Millennials,” a new report from Pew Research reads, referring to people born between 1981 and 1996, “Facebook is far and away the most common source for news about government and politics.” Far and away meaning that 61 percent of that group got news about politics or government from the site — about the same percentage as that of baby boomers (1946-1964) got from their local news. And vice-versa: Only 37 percent of millennials got political information from local news, compared to 60 percent of boomers.

There are a few things at play here. The first is that more young people use Facebook. In 2014, Pew found, 87 percent of those ages 18 to 29 used the site, compared with 56 percent of those over 65 — though that was up 11 percent from the previous year.

The second is that younger people are more likely to consume news from online sources in general. We took Pew’s graph of the most common sources for news for each age group and highlighted the online-centric ones in yellow. Three of the top 10 for millennials are online, two for Gen X, and one — Facebook — for boomers.

Full Article For millennials, Facebook is poised to dominate politics (also everything else) – The Washington Post.

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