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Monday, January 17, 2011

Internet Is Now Main News Source For Adults Under 30

In 2010, for the first time, the internet surpassed television as the main source of national and international news for people younger than 30. (chart right)

Since 2007, the number of 18 to 29 year old adults citing the internet as their main source has nearly doubled, from 34% to 65%.

Over this period, the number of young people citing television as their main news source has dropped from 68% to 52%.

The internet is slowly closing in on television as Americans’ main source of national and international news.

Television remains the most widely used source for national and international news – 66% of Americans say it is their main source of news – but that is down from 74% three years ago and 82% as recently as 2002.

The national survey by the Pew Research Center for the People & the Press, conducted Dec. 1-5, 2010 among 1,500 adults reached on cell phones and landlines, finds that more people continue to cite the internet than newspapers as their main source of news.

This reflects both the growth of the internet, and the gradual decline in newspaper readership (from 34% in 2007 to 31% now).

Currently, 41% of all adults say they get most of their news about national and international news from the internet, which is little changed over the past two years but up 17 points since 2007.

The proportion citing radio as their main source of national and international news has remained relatively stable in recent years; currently, 16% say it is their main source.

Among those 30 to 49, the internet is on track to equal, or perhaps surpass, television as the main source of national and international news within the next few years. Currently, 48% say the internet is their main source – up 16 points from 2007 – and 63% cite television – down eight points.

The decline in the share of Americans who cite television as their main source of national and international news crosses all age groups. Over the past three years, the number saying TV is their main source has fallen 16 points among 18-29 year-olds, eight points among those 30 to 49, and six points among those age 50 and older.

Reflecting the slow decline in the proportion of people getting most of their national and international news from television, the numbers specifically citing cable news outlets or broadcast networks as their main news source has fallen. When asked where on television they get most of their news, 36% name a cable network such as CNN, the Fox News Channel or MSNBC; 22% name ABC News, CBS News or NBC News; and 16% say they get most of their national and international news from local news programming.


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