Wednesday, September 23, 2009

Republicans Out-Tweet Democrats

While progressive blogs, with the encouragement of DNC Chairman Howard Dean, help power Democratic electoral wins in 2006 and 2008, many in the Democratic party have been reticent about, and towards, its blogosphere echo chamber.

And now it seems that reticence has carried over into the use of Twitter.
Nearly twice as many Republicans as Democrats have accounts on the social networking platform Twitter (101 compared with 57), and the GOP dominates Twitter usage by an even wider margin, according to a report released this week by the Congressional Research Service that analyzed two weeklong periods in July and August. During those spans, congressional Republicans posted 932 messages — or tweets — compared with 255 for Democrats, CRS analysts found.

Twitter allows users to text short messages of 140 characters or fewer from their phones, BlackBerrys or computers to their profile pages and their followers’ phones and computers. And though some experts question the effectiveness of Twitter as a political communication tool and more than a few lawmakers have already experienced the downside of the unfiltered communication it offers, Republican communications staffers have actively encouraged their lawmakers to tweet away. And so they have.
Democrats seem all too willing to let it all slip away by not leveraging the new media approach to political campaigning.

No comments:

Post a Comment