Sunday, October 5, 2008

Get Out The Vote 2.0

Over the course of the 2008 election, Barack Obama's campaign has shown vision in deploying web-based technology to fundraise, establish political (social) networks, advertise to targeted audiences, build email lists and otherwise facilitate grassroots organizing. This week team Obama released its new application for the iPhone - a powerful new tool to help its supporters Get Out The Vote, literally wherever they are.

The Obama '08 iPhone application (available for free) brings much of the content and functionality of the Obama web site to the Apple iPhone. Supporters can access issue information, immediately receive campaign updates, get national and local campaign news, find nearby Obama events and browse video and photos. And the iPhone's global positioning system technology gives directions to the nearest campaign office or event and can help in working block walking lists too.

Anyone that has been doing any "virtual phone banking" will see the real power of Obama's new iPhone application for political organizing at the grassroots level. The "Call Friends" feature turns the iPhone into a "personal phone bank" that allows supporters to get and use call lists to call potential voters anywhere anytime.

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