Wednesday, August 20, 2008

Zogby Poll: McCain Takes 5 Point Lead Over Obama

Zogby International
August 20, 2008

McCain’s month long surge of aggressively negative campaign advertising against Obama has translated into a surge of polling advantage over Obama in the latest Zogby/Reuters telephone survey. In this poll McCain leads Obama among likely U.S. voters by 46 percent to 41 percent, reversing Obama's 7-point lead in July and for first time taking the lead over Obama in the monthly Zogby/Reuters poll. McCain further has a 9-point edge, 49 percent to 40 percent, over Obama on the issue of who would be the best manager of the U.S. economy, an issue nearly half of voters sat is their top concern in this election year.

This latest live operator telephone survey was conducted Aug. 14-16, 2008 from Zogby’s call center in Upstate New York. It included 1,089 likely voters nationwide, and carries a margin of error of +/- 3.0 percentage points.

The poll shows Obama losing voters to McCain in groups where Obama had bigger leads a month ago. This table shows Obama’s loss of support between the July and August Reuters/Zogby polls among some significant sub-groups (the margin of error is greater for sub-groups than the sample as a whole)

Obama Support July August Difference
Democrats 83% 74% -9
Women 50% 42% -8
Catholics 47% 36% -11
Ages <35> 59% 47% -12
College Grads 51% 40% -11
Live in Cities 54% 43% -11
Income <$50,000 53% 46% -7
Southerners 46% 35% -11

Obama's support among voters between the ages of 18 and 29, which had been one of his strengths, slipped 12 percentage points to 52 percent.

Read the full Zogby/Reuters poll article at Zogby International

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